Correlates the number of exact search term matches in the web page title tag as a factor.
This factor correlates the number of exact search term matches in the title tag (in the HTML source) with rankings.
The matches include only those that exacly match the target search terms as well as the whole content of the zone.
You can learn more about the targeted zone for this factor at: https://www.w3schools.com/tags/tag_title.asp.
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