CP470a: OnPageSourceSearchTermMatches

Number of search term matches in web page HTML source

Correlates the number of search term matches in the web page HTML source as a factor.

This factor correlates the number of search term matches (in the HTML source) with rankings.

The matches include only those that exacly match the target search terms.

You can learn more about the targeted zone for this factor at: https://www.w3schools.com/tags/tag_html.asp.