CP381a: OnPageMetaDescriptionSearchTermMatches

Number of search term matches in web page meta description

Correlates the number of search term matches in the web page meta description as a factor.

This factor correlates the number of search term matches in meta description tags (in the HTML source) with rankings.

The matches include only those that exacly match the target search terms.

You can learn more about the targeted zone for this factor at: https://www.w3schools.com/tags/tag_meta.asp.