CP172: OnPageH4LeadingMatches

Has leading matches in web page H4 tags

Correlates having a leading matches in the web page H4 tags as a factor.

This factor correlates the presence of leading matches in H4 tags (in the HTML source) with rankings.

The matches counted include any of the relevant hits highlighted by Google in the search results that appear at the beginning of the targeted zone.

You can learn more about the targeted zone for this factor at: https://www.w3schools.com/tags/tag_hn.asp.