CP171: OnPageH4ExactSearchTermMatches

Number of exact search term matches in web page H4 tags

Correlates the number of exact search term matches in the web page H4 tags as a factor.

This factor correlates the number of exact search term matches in H4 tags (in the HTML source) with rankings.

The matches include only those that exacly match the target search terms as well as the whole content of the zone.

You can learn more about the targeted zone for this factor at: https://www.w3schools.com/tags/tag_hn.asp.