CP170: OnPageH4ExactMatches

Number of exact matches in web page H4 tags

Correlates the number of exact matches in the web page H4 tags as a factor.

This factor correlates the number of exact matches in H4 tags (in the HTML source) with rankings.

The matches counted include any of the relevant hits highlighted by Google in the search results that exactly match the whole content of the zone.

You can learn more about the targeted zone for this factor at: https://www.w3schools.com/tags/tag_hn.asp.