CP142: OnPageEmMatches

Number of matches in web page EM tags

Correlates the number of matches in the web page EM tags as a factor.

This factor correlates the number of keyword matches in EM tags (in the HTML source) with rankings.

The matches counted include any of the relevant hits highlighted by Google in the search results.

You can learn more about the targeted zone for this factor at: https://www.w3schools.com/tags/tag_em.asp.