CP470: OnPageSourceMatches

Number of matches in web page HTML source

Correlates the number of matches in the web page HTML source as a factor.

This factor correlates the number of keyword matches (in the HTML source) with rankings.

The matches counted include any of the relevant hits highlighted by Google in the search results.

You can learn more about the targeted zone for this factor at: https://www.w3schools.com/tags/tag_html.asp.